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10 Oct 2013
Since 1989 a single thing has been at the core of the G-Star brand name -'Just the Product'. This single-minded approach has actually forged them as a principal denim brand and allowed them to lead the market; fusing high-level craftsmanship with a street wear edge to transform without treatment jeans into a wearable and desirable material. Because starting out in the Netherlands, they have established an international foothold with flagship shops found in New York City, San Francisco, Los Angeles, Edinburgh, Australia and the most elegant shopping street of Amsterdam, the P.C. Hooftstraat. In total, G-Star has more than 6000 selling points worldwide. The premiere of its RAW denim line in 1996 has actually attributed to much of the brand's success and has actually led to the number "96" being sewn into numerous G-Star items as a mark of respect for the year that this signature line was introduced. You can read more about G-Star Raw womens clothing at The High Fashion website

While constantly continuing to be a jeans orientated business they have actually turned out lines such as the Correct Line collection which finds the balance in between raw edginess and street wear affects of the core jeans range with advanced tailoring that always displays proportion and craftsmanship.

What sets them apart from their rivals such as Firetrap, Salsa, Tommy Filfiger,Vila or Levi's is their dedication to supporting communities in the countries that are accountable for the manufacture of their products. The RAW Sustainable program makes use of organic cotton - with reduced levels of pesticides and fertilisers -as a base for a variety of brand-new items, developing a sustainable, responsible future without sacrificing on design, convenience and quality. So now you can not just have the appearance you're after but likewise feel great about your investment too.

G-Star has likewise positioned it as a sought after star recommended brand, gluing this by having a celebrity be the face of G-Star for each year or new collection. In previous years they have famously had Liv Tyler, Josh Belmonte and most just recently Gemma Arterton front their ad campaign and support the image of the brand. They have actually likewise teamed up with niche style brand Vice Style in the last few years to produce videos to advertise brand-new lines and in doing this tapping into a ready-made audience of tastemakers. It is this two-pronged innovative method to collaboration and item manufacture that has kept them at the center of the game.

After more than twenty years of consistent advancement, G-Star continues to push the limits - challenging their designers to explore brand-new methods, new materials, styles and cuts however constantly remaining focused on the product.


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