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22 Jan 2015

"The challenge is this last small group of people who aren't changing their behavior," said Joanna Reid, head of Britain's Department for International Development in Sierra Leone. "That's the last mile." Aid workers say overcoming misperceptions and changing behavior was critical to breaking transmission chains in rural hotspots like Kailahun, where case counts have fallen to zero. The same must now happen in Freetown, they say. David Heymann, head of Britain's Chatham House Centre on Global Health Security, said both current success and future progress is largely due to communication. "They've finally got strong communication ...
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